Customer Centric Solutions LLC

The Business Loop Diagnostic

A motion-to-loop check. Your GTM motion names the loops that should compound underneath it — this works out which of them your conditions can actually run right now, and where your effort is really going.

11 questions~3 minutesNo email to see your result

Three layers sit inside every growth engine. Your motion is the system you chose — founder-led, community-led, content-led. Underneath it, the loops are what actually compound: Content, Trust, Skill, User, Capital. And your channels are where the effort goes. Teams argue about the motion and thrash across channels — but the loop is the layer that decides whether anything accumulates, and it's the one nobody looks at.

Loops aren't optional by stage — they're available by stage. Early on you can run two. Most teams spend their months on the three they can't run yet. Funnels transfer value. Loops accumulate it. This check names the loops your motion implies, works out which are structurally available under your conditions, and asks where your effort has actually gone.

Your result appears on this page immediately — no email, no gate. Nothing leaves your browser unless you choose to send it at the end.

A sample result — seed B2B SaaS, 35 customers, spent the quarter on paid referral bounties

Where most of your effort went

Capital

You are investing in a loop before the conditions exist for it to pay you back.

ContentReadyAvailable — intermittently activated
TrustBlockedAvailable — needs borrowed credibility
SkillReadyAvailable — observable at the customer level
UserNot yetUnlikely at this base and usage rate
CapitalNot yetNot yet — returns are not predictable

That much is free and appears the moment you finish. It is calculated from your answers alone. The free written diagnostic is separate work — I look at your company from the outside and test what you told me against what I can actually see.

Part 1 — Your motion

01

Which of these is closest to how you actually grow?

Pick the one that describes where most of your customers come from today — not the aspiration. This names the loops that should be compounding underneath.

Part 2 — Your current conditions

02

Roughly how many customers use it in a given month?

Customers, not seats — a 400-person account is one customer here. Estimate is fine.

03

How often does a typical customer actually use it?

Frequency sets how many times a loop can turn in a year. It matters as much as size.

04

Three months from now, could you tell me whether one specific customer is still using it?

Not whether retention is good — whether you can see it at the level of an individual customer.

05

Is there a named customer who would take a reference call this week?

Named. Not "probably someone would."

06

Does something you've made keep bringing you customers after you stop working on it?

Writing, tools, documentation, data, video — anything that kept working once you moved on.

Part 3 — What each cycle leaves behind

07

When you put money into growth, whose money is it?

Paid acquisition, sales capacity, inventory, channel incentives. Whether it returns matters — but whose money it is matters more.

08

When a customer comes back after a gap, do they start from where they left off — or from scratch?

Not whether they return. Whether anything they built up is still there when they do.

Part 4 — What starts the next cycle

09

Where does a new customer's first contact usually start?

The cue that begins a cycle. Whose surface is it on?

10

Does the next cycle start on its own, or do you have to start it?

A loop re-triggers itself. A campaign has to be run again.

Part 5 — Where the effort went (your channels)

11

Over the last two to three months, which channels did your growth effort actually go into?

This is the channel layer — where the work went, not the loop it was meant to build. Select everything that took real time: what you worked on, not what you meant to prioritise.

Optional

In one sentence each: what does a cycle of usage leave behind on both sides?

Not scored, and never included in a shared link. A real loop deposits on both sides every cycle — write these before you see the result.

0 of 11 answered

Your loop stack

—

Businesses don't compound because they work harder. They compound because they put effort into loops that are capable of compounding at their current stage.

What's available to you now

Free, and yours to keep. Structural availability only — arithmetic on the conditions you described, not a judgment about the business.

The free written diagnostic

This result is the fast version. The written one looks at your company.

Everything above was calculated from your eleven answers — it estimates which loops are structurally available to you. The written diagnostic is different work: I look at your company from the outside, test what you told me against what's publicly visible, and tell you which of the three you're actually running.

  • The verdict — real loop, funnel posing as a loop, or funnel. Named, with the reasoning shown.
  • Your two stocks — what compounds on your side, and what your customers keep. Your two written answers above get tested against what I can see, and where they don't line up is usually the most useful part.
  • Where you're exposed — the binding constraint, whether anyone else owns your trigger, and whether your parent or platform actually wants this loop to compound.
  • What I can't see from outside — stated plainly rather than guessed at, because those two things are where the real conversation starts.

I read every request myself and reply the next business day, either way. If the diagnostic will tell you something you don't already know, it's the reply. If it won't, I'll say so and point you somewhere that helps. In before 5pm PT means tomorrow; after that rolls to the next business day, and weekends and US holidays don't count. Sending shares your answers above, including the two boxes.

What this result cannot tell you. It estimates whether each loop is structurally available from the conditions you described. It cannot tell you whether a loop is genuinely compounding. A real loop leaves behind two things after every cycle: a Compounding Asset you own, and Retained Value the customer keeps. Plenty of things that look like loops are funnels with a referral programme attached, and no questionnaire can separate them — that takes evidence.

Next

The Business Loop Stress Test

The free diagnostic is a snapshot. The Stress Test is a time series — it reconstructs your growth curve, dates the point your loop started strengthening or decaying, compares you against the peers running the closest engine, and puts a range on when your binding constraint bites. It starts with a working session, because half the evidence isn't public.

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